Denim Day Pledge
On Wednesday, April 24, 2024, Columbia community members can make a social statement with their fashion statement. Wear jeans or denim on this day as a visible sign of support for survivors of sexual assault. Submit your Denim Day photos here or tag us on Instagram to be featured.
You can also use a Denim Day background (white and denim versions) for your Zoom calls that day or update your social media profile icon with a Denim Day icon.
Download Denim Day digital assets:
More About Denim Day
The Denim Day campaign was created in response to a ruling by the Italian Supreme Court where a 1992 rape conviction was overturned years later in 1998 because the justices felt that since the victim was wearing tight jeans, she must have helped her rapist remove them, thereby implying consent.
The next day, the women in the Italian Parliament wore jeans to show solidarity with the victim. Ever since, wearing jeans on Denim Day has become an international symbol of protest against erroneous and dangerous attitudes about sexual assault.